Product Management and New Product Development

Product management and new product development (NPD) are distinct but related aspects of bringing products to market. Product development focuses on building a product, while product management oversees its strategy and lifecycle, ensuring it meets market needs and business goals.

Product Development:

  • Focus: Turning ideas into physical or digital products through stages like prototyping, designing, and testing. 
  • Activities: Engaging in research, ideation, concept development, prototyping, testing, and ultimately launching the product. 
  • Example: A software engineering team building a new mobile application. 

Table of Content

S.No Topic Link
1. Product Life Cycle Explained: Stages, Strategies & Graph Click Here
2. Exploit the Product Life Cycle by Theodore Levitt Click Here
3. Understanding the 4 Stages of the Product Life Cycle Click Here
4. How to Use the Product Life Cycle as a Strategic Tool: A Guide Click Here
5. Product Life Cycle 100+ MCQs with Answers | Peter Drucker’s Strategy Explained Click Here
6. Mastering the 10 Types of Innovation: A Strategic Framework for Business Success Click Here
7. Product Architecture Strategy: How Smart Design Drives Market Domination Click Here
8. Smart Prototyping Strategy: How to Build Better Products Faster Click Here
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