Neuromarketing | Brain Science Behind Marketing Decisions | 100+ MCQ with Answers
Q1. Which region of the brain primarily governs emotional decision-making that shapes brand preferences?
A. Hippocampus
B. Prefrontal Cortex
C. Cerebellum
D. Amygdala
✅ Answer: D. Amygdala
Q2. What key finding emerged from the “Coke vs. Pepsi” neuromarketing experiment?
A. Consumers preferred Pepsi in blind tests because of sugar levels
B. Brand logos reduced neural engagement in taste regions
C. Brand familiarity activated memory and emotion centers, altering taste perception
D. Coke’s branding had no measurable neurological effect
✅ Answer: C. Brand familiarity activated memory and emotion centers, altering taste perception
Q3. Which neuromarketing technique records electrical brain activity to evaluate engagement and attention levels?
A. fMRI
B. EEG (Electroencephalography)
C. Eye-Tracking
D. CT Scan
✅ Answer: B. EEG (Electroencephalography)
Q4. In the Frito-Lay neuromarketing study, which packaging change improved consumer perception?
A. Bright, shiny packaging with bold colors
B. Matte-finish packaging with subtle and healthier cues
C. More product imagery
D. Larger logo placement
✅ Answer: B. Matte-finish packaging with subtle and healthier cues
Q5. Eye-tracking technology in neuromarketing primarily helps marketers understand:
A. Emotional arousal intensity
B. Where consumers focus visual attention on ads or products
C. Hormonal responses to visual stimuli
D. Memory recall during purchase
✅ Answer: B. Where consumers focus visual attention on ads or products
Q6. The “Pepsi Paradox” in neuromarketing demonstrates:
A. Pepsi outperforming Coke in blind taste tests but losing when branding is revealed
B. The influence of brand identity overriding sensory preference
C. Brand loyalty being unrelated to taste
D. Pepsi using more effective advertising
✅ Answer: B. The influence of brand identity overriding sensory preference
Q7. According to Apple’s neuromarketing research, what brain response pattern was found among loyal users?
A. Fear response activation
B. Emotional attachment resembling religious devotion
C. Neutral emotional signals
D. Strong disgust response toward competitors
✅ Answer: B. Emotional attachment resembling religious devotion
Q8. Which neuromarketing measure detects emotional arousal through changes in skin conductance?
A. fMRI
B. EEG
C. GSR (Galvanic Skin Response)
D. Eye-Tracking
✅ Answer: C. GSR (Galvanic Skin Response)
Q9. When exposure to luxury brands triggers dopamine release, it reflects:
A. Rational evaluation of price
B. Reward anticipation and pleasure from aspirational value
C. Confusion between options
D. Fatigue due to decision overload
✅ Answer: B. Reward anticipation and pleasure from aspirational value
Q10. Which cognitive bias is most often used in neuromarketing campaigns featuring limited-time offers?
A. Anchoring Bias
B. Confirmation Bias
C. Scarcity Bias
D. Hindsight Bias
✅ Answer: C. Scarcity Bias
Q11. Which brain structure is most involved in reward anticipation when consumers view marketing stimuli?
A. Hippocampus
B. Prefrontal Cortex
C. Nucleus Accumbens
D. Temporal Lobe
✅ Answer: C. Nucleus Accumbens
Q12. What emotion did brain imaging studies associate with Nike’s “Just Do It” campaign?
A. Fear of failure
B. Empowerment and self-belief
C. Nostalgia
D. Indifference
✅ Answer: B. Empowerment and self-belief
Q13. Apple’s brand loyalty was found to activate which brain area, similar to religious devotion in neuroimaging studies?
A. Amygdala
B. Nucleus Accumbens
C. Medial Prefrontal Cortex
D. Occipital Lobe
✅ Answer: C. Medial Prefrontal Cortex
Q14. In neuromarketing, storytelling in advertisements primarily enhances:
A. Price sensitivity
B. Emotional engagement and memory retention
C. Analytical thinking
D. Skeptical evaluation
✅ Answer: B. Emotional engagement and memory retention
Q15. What did neuromarketing research reveal about consumers viewing Super Bowl commercials?
A. Humor decreases attention
B. Ads that trigger emotion activate stronger memory encoding
C. Rational appeals outperform emotional ones
D. Visual complexity increases persuasion
✅ Answer: B. Ads that trigger emotion activate stronger memory encoding
Q16. Which sense is most strongly connected to emotional memory in sensory branding?
A. Sight
B. Touch
C. Smell
D. Hearing
✅ Answer: C. Smell
Q17. Starbucks’ strategic use of coffee aroma in stores is an example of:
A. Cognitive overload
B. Visual priming
C. Olfactory branding
D. Cross-modal interference
✅ Answer: C. Olfactory branding
Q18. When Amazon personalizes product recommendations, it leverages which psychological principle?
A. Scarcity bias
B. Familiarity and recognition effect
C. Loss aversion
D. Anchoring
✅ Answer: B. Familiarity and recognition effect
Q19. The mirror neuron system is most relevant when a consumer:
A. Reads about a product’s ingredients
B. Sees someone using or enjoying a product
C. Compares product prices
D. Calculates discounts
✅ Answer: B. Sees someone using or enjoying a product
Q20. What did fMRI studies reveal about exposure to luxury brands such as Rolex or Chanel?
A. It increases stress levels
B. It activates brain regions linked with social status and self-esteem
C. It decreases reward center activity
D. It causes decision fatigue
✅ Answer: B. It activates brain regions linked with social status and self-esteem
Q21. Which brain imaging method is most effective in identifying deep-brain emotional responses to advertising stimuli?
A. EEG
B. fMRI
C. Eye-tracking
D. GSR
✅ Answer: B. fMRI
Q22. In neuromarketing, “cognitive ease” refers to:
A. The mental effort required to process complex messages
B. The ease with which information is understood and accepted as true
C. The process of overanalyzing brand attributes
D. The ability to recall previous brand experiences
✅ Answer: B. The ease with which information is understood and accepted as true
Q23. What is the primary function of the prefrontal cortex in consumer decision-making?
A. Regulating emotions and rational thinking
B. Generating emotional responses
C. Processing sensory inputs
D. Managing unconscious biases
✅ Answer: A. Regulating emotions and rational thinking
Q24. When marketers use emotionally charged visuals to increase recall, they are targeting which psychological process?
A. Rational cognition
B. Emotional encoding
C. Visual fatigue
D. Semantic processing
✅ Answer: B. Emotional encoding
Q25. The “loss aversion” bias explains why consumers:
A. Prefer multiple options before choosing
B. Fear losing what they already possess more than gaining something new
C. Spend more when discounts are offered
D. Feel neutral about risk-taking
✅ Answer: B. Fear losing what they already possess more than gaining something new
Q26. Which part of the brain lights up when people make impulsive purchase decisions?
A. Nucleus Accumbens
B. Cerebellum
C. Amygdala
D. Hippocampus
✅ Answer: A. Nucleus Accumbens
Q27. A sudden emotional trigger in advertising that leads to immediate brand association is called:
A. Emotional contagion
B. Affective priming
C. Cognitive framing
D. Brand bias
✅ Answer: B. Affective priming
Q28. The “mere exposure effect” suggests that consumers tend to:
A. Dislike overexposed brands
B. Prefer familiar brands even without strong reasoning
C. Avoid repetitive advertisements
D. Make rational comparisons
✅ Answer: B. Prefer familiar brands even without strong reasoning
Q29. In neuromarketing, the combination of emotion and memory formation is most strongly associated with the:
A. Amygdala and Hippocampus
B. Prefrontal Cortex and Cerebellum
C. Hypothalamus and Pons
D. Corpus Callosum and Thalamus
✅ Answer: A. Amygdala and Hippocampus
Q30. Emotional storytelling in advertisements often leads to:
A. Reduced attention span
B. Deeper neural engagement and higher brand recall
C. Overactivation of the prefrontal cortex
D. Lower purchase intent
✅ Answer: B. Deeper neural engagement and higher brand recall
Q31. Which psychological phenomenon explains why consumers trust a product more after hearing others praise it?
A. Bandwagon effect
B. Anchoring bias
C. Confirmation bias
D. Loss aversion
✅ Answer: A. Bandwagon effect
Q32. Which biometric tool helps marketers assess real-time emotional arousal during an ad viewing?
A. fMRI
B. Eye-tracking
C. GSR
D. EEG
✅ Answer: C. GSR
Q33. The “anchoring bias” in pricing strategy causes consumers to:
A. Focus primarily on the first number they see
B. Ignore discounts entirely
C. Always compare multiple price points
D. Prefer mid-range options
✅ Answer: A. Focus primarily on the first number they see
Q34. Why do brands use red color in their logos according to neuromarketing research?
A. It signals trust and peace
B. It induces hunger, urgency, and attention
C. It promotes relaxation
D. It reduces impulse purchases
✅ Answer: B. It induces hunger, urgency, and attention
Q35. The dopamine reward system in the brain is most directly linked to:
A. Fear-based decision-making
B. Motivation and pleasure from anticipated rewards
C. Memory recall accuracy
D. Stress and anxiety response
✅ Answer: B. Motivation and pleasure from anticipated rewards
Q36. Which neuromarketing finding explains why emotionally charged ads outperform rational ones?
A. The limbic system processes emotion faster than logic
B. Consumers distrust factual information
C. Rational decisions activate emotional suppression
D. Logical reasoning creates stronger brand recall
✅ Answer: A. The limbic system processes emotion faster than logic
Q37. According to neuromarketing insights, which sensory cue best enhances brand differentiation in retail stores?
A. Music tempo and scent consistency
B. Product pricing
C. Store lighting intensity
D. Shelf height uniformity
✅ Answer: A. Music tempo and scent consistency
Q38. Mirror neurons play a major role in advertising that features:
A. Celebrities endorsing products
B. Scientific explanations of product quality
C. Text-heavy rational appeals
D. Price comparison tables
✅ Answer: A. Celebrities endorsing products
Q39. Neuromarketing evidence suggests that humor in advertising works best when:
A. It reinforces the product message emotionally
B. It distracts viewers from serious content
C. It replaces rational appeals entirely
D. It focuses solely on brand logos
✅ Answer: A. It reinforces the product message emotionally
Q40. The “halo effect” in consumer perception causes people to:
A. Judge unrelated attributes of a brand based on one positive impression
B. Dismiss new information that contradicts beliefs
C. Prefer lower prices regardless of quality
D. Be less emotionally influenced by advertising
✅ Answer: A. Judge unrelated attributes of a brand based on one positive impression
Q41. Which brain mechanism explains why consumers feel satisfaction after completing a purchase?
A. Amygdala stimulation
B. Dopamine release in the reward circuit
C. Hippocampal activation
D. Prefrontal inhibition
✅ Answer: B. Dopamine release in the reward circuit
Q42. When a brand consistently uses emotional music in its ads, it primarily aims to:
A. Improve product comprehension
B. Enhance emotional association and long-term recall
C. Reduce production costs
D. Avoid cognitive dissonance
✅ Answer: B. Enhance emotional association and long-term recall
Q43. Which neuromarketing concept explains why consumers respond more to losses than equivalent gains?
A. Anchoring effect
B. Prospect theory
C. Priming effect
D. Framing bias
✅ Answer: B. Prospect theory
Q44. The insula plays a major role in neuromarketing by processing:
A. Logical reasoning and calculation
B. Emotional disgust and risk perception
C. Visual and spatial awareness
D. Auditory stimulus interpretation
✅ Answer: B. Emotional disgust and risk perception
Q45. When customers imitate the buying behavior of others, it reflects which neural mechanism?
A. Mirror neuron activation
B. Hippocampal memory retrieval
C. Amygdala suppression
D. Frontal cortex deactivation
✅ Answer: A. Mirror neuron activation
Q46. The subconscious association of luxury brands with higher self-worth is an example of:
A. Cognitive dissonance
B. Emotional conditioning
C. Rational evaluation
D. Price anchoring
✅ Answer: B. Emotional conditioning
Q47. What does the framing effect in marketing refer to?
A. Consumers interpret the same information differently depending on presentation
B. Emotional messages reduce attention
C. Visual framing in ads decreases engagement
D. Product framing increases rational analysis
✅ Answer: A. Consumers interpret the same information differently depending on presentation
Q48. In neuromarketing, the “pain of paying” is neurologically associated with activity in the:
A. Anterior Insula
B. Prefrontal Cortex
C. Amygdala
D. Cerebellum
✅ Answer: A. Anterior Insula
Q49. Which of the following best defines neuropricing?
A. Setting prices based on supply and demand
B. Using brain data to determine price sensitivity and purchase triggers
C. Evaluating prices through behavioral surveys
D. Tracking sales volume changes
✅ Answer: B. Using brain data to determine price sensitivity and purchase triggers
Q50. Which neurotransmitter is most linked with motivation and pleasure during shopping experiences?
A. Serotonin
B. Dopamine
C. Cortisol
D. Acetylcholine
✅ Answer: B. Dopamine
Q51. The emotional brain’s faster processing compared to the rational brain suggests that:
A. Consumers make decisions primarily through logic
B. Emotional triggers often precede conscious reasoning
C. Rational analysis enhances impulsive behavior
D. Emotional responses delay purchase
✅ Answer: B. Emotional triggers often precede conscious reasoning
Q52. According to neuromarketing, which advertising technique best reduces cognitive overload?
A. Simple visuals with focused emotional cues
B. Dense informational text
C. Fast-paced visual editing
D. High-contrast animations
✅ Answer: A. Simple visuals with focused emotional cues
Q53. Which factor most enhances the effectiveness of visual storytelling in marketing?
A. Use of bright but unrelated imagery
B. Emotional coherence between visuals and message
C. Minimal human elements
D. Data-heavy infographics
✅ Answer: B. Emotional coherence between visuals and message
Q54. The concept of “brand love” in neuromarketing refers to:
A. Rational satisfaction with a brand’s pricing
B. Deep emotional attachment comparable to interpersonal affection
C. Temporary product interest
D. Habitual purchasing behavior
✅ Answer: B. Deep emotional attachment comparable to interpersonal affection
Q55. When consumers prefer eco-friendly brands because it makes them feel good, it reflects:
A. Social desirability bias
B. Moral satisfaction and self-identity reinforcement
C. Logical environmental concern
D. Loss aversion
✅ Answer: B. Moral satisfaction and self-identity reinforcement
Q56. Which neuromarketing tool helps identify subconscious emotional responses to color and imagery?
A. Implicit Association Test (IAT)
B. fMRI
C. Eye-tracking
D. Behavioral surveys
✅ Answer: A. Implicit Association Test (IAT)
Q57. The principle that people remember emotionally charged ads better than neutral ones aligns with which brain process?
A. Amygdala-hippocampal interaction
B. Cerebral inhibition
C. Frontal cortex suppression
D. Reticular activation
✅ Answer: A. Amygdala-hippocampal interaction
Q58. Why are warm colors (like red and orange) commonly used in food branding?
A. They reduce appetite
B. They trigger hunger and excitement
C. They calm the viewer
D. They improve rational evaluation
✅ Answer: B. They trigger hunger and excitement
Q59. In neuromarketing research, attention maps are generated using:
A. GSR data
B. Eye-tracking technology
C. EEG brainwave readings
D. fMRI imaging
✅ Answer: B. Eye-tracking technology
Q60. Which bias explains why people tend to favor brands they already own or use?
A. Confirmation bias
B. Endowment effect
C. Anchoring effect
D. Recency bias
✅ Answer: B. Endowment effect
Q61. When marketers use testimonials or social proof to boost trust, they are leveraging which psychological principle?
A. Cognitive dissonance
B. Social validation effect
C. Anchoring bias
D. Availability heuristic
✅ Answer: B. Social validation effect
Q62. The emotional appeal of nostalgia in advertising primarily activates which brain region?
A. Amygdala
B. Hippocampus
C. Cerebellum
D. Hypothalamus
✅ Answer: B. Hippocampus
Q63. Which neuromarketing finding supports the use of scarcity-based campaigns like “Only 2 left in stock”?
A. Scarcity triggers reward anticipation and urgency
B. Consumers ignore scarcity if trust is low
C. Rational buyers prefer abundance
D. Scarcity increases long-term skepticism
✅ Answer: A. Scarcity triggers reward anticipation and urgency
Q64. Which metric is most useful for measuring unconscious engagement during ad exposure?
A. Self-reported emotion scale
B. EEG attention index
C. Verbal recall tests
D. Survey-based satisfaction score
✅ Answer: B. EEG attention index
Q65. When customers pay more attention to a brand because it aligns with their beliefs, this demonstrates:
A. Selective attention
B. Anchoring bias
C. Cognitive dissonance
D. Mental priming
✅ Answer: A. Selective attention
Q66. The somatic marker hypothesis suggests that decision-making is guided by:
A. Pure logical reasoning
B. Bodily emotional signals linked to past experiences
C. Unrelated sensory inputs
D. External peer influence
✅ Answer: B. Bodily emotional signals linked to past experiences
Q67. Which neuromarketing tool best detects moment-by-moment attention during video advertisement playback?
A. fMRI
B. EEG
C. GSR
D. Facial EMG
✅ Answer: B. EEG
Q68. The halo effect is most likely to occur when:
A. A single positive trait influences overall brand judgment
B. A consumer compares multiple product prices
C. Negative feedback dominates decision-making
D. Consumers evaluate a new product category
✅ Answer: A. A single positive trait influences overall brand judgment
Q69. When people experience fear of missing out (FOMO) during sales, which brain area is primarily engaged?
A. Amygdala
B. Cerebellum
C. Pons
D. Hippocampus
✅ Answer: A. Amygdala
Q70. The split-brain theory in neuromarketing refers to how:
A. Left and right hemispheres process rational and emotional content differently
B. Consumers use only one hemisphere during decisions
C. The brain ignores emotional advertising
D. Brand messages only reach one cognitive pathway
✅ Answer: A. Left and right hemispheres process rational and emotional content differently
Q71. Which neuromarketing insight explains why emotional brand stories enhance customer loyalty?
A. Emotional narratives create long-term memory consolidation
B. Logical repetition builds rational appeal
C. Data-heavy content triggers faster recall
D. Technical details promote empathy
✅ Answer: A. Emotional narratives create long-term memory consolidation
Q72. When a brand uses “green” colors and natural imagery to convey eco-friendliness, it is applying:
A. Visual priming
B. Cognitive bias
C. Rational persuasion
D. Sensory overload
✅ Answer: A. Visual priming
Q73. Which neurotransmitter plays a central role in reinforcing habit-based purchases?
A. Serotonin
B. Dopamine
C. Cortisol
D. Norepinephrine
✅ Answer: B. Dopamine
Q74. When people underestimate the impact of emotions on their decisions, it demonstrates:
A. Affective forecasting bias
B. Anchoring bias
C. Confirmation bias
D. Cognitive equilibrium
✅ Answer: A. Affective forecasting bias
Q75. In neuromarketing, which factor best explains why music tempo affects shopping speed?
A. Rhythmic entrainment influencing motor response
B. Visual distraction reduction
C. Emotional detachment
D. Memory interference
✅ Answer: A. Rhythmic entrainment influencing motor response
Q76. Why do premium brands use minimalistic packaging designs according to neuromarketing studies?
A. Simplicity signals exclusivity and reduces cognitive load
B. It reduces brand recognition
C. It lowers production costs
D. It increases rational comparison
✅ Answer: A. Simplicity signals exclusivity and reduces cognitive load
Q77. The endowment effect suggests consumers value:
A. Products they already own more than equivalent new ones
B. Expensive items regardless of ownership
C. Discounts more than quality
D. Logical comparisons over emotional attachments
✅ Answer: A. Products they already own more than equivalent new ones
Q78. When an ad sequence starts with an emotional image followed by a brand logo, it utilizes:
A. Emotional priming
B. Anchoring effect
C. Semantic recall
D. Rational reinforcement
✅ Answer: A. Emotional priming
Q79. According to neuromarketing findings, anticipation of a reward triggers:
A. The same dopamine release as the actual reward
B. Increased stress and anxiety
C. Decreased emotional processing
D. Logical suppression in the cortex
✅ Answer: A. The same dopamine release as the actual reward
Q80. Which emotion most strongly enhances brand memorability according to fMRI research?
A. Indifference
B. Fear
C. Joy
D. Confusion
✅ Answer: C. Joy
Q81. What does neuromarketing reveal about the role of trust in consumer decision-making?
A. Trust activates emotional and reward centers, influencing brand loyalty
B. Trust reduces overall brand recall
C. Trust and emotion are neurologically independent
D. Trust activates only rational reasoning areas
✅ Answer: A. Trust activates emotional and reward centers, influencing brand loyalty
Q82. When consumers feel guilty after indulgent purchases, which brain region shows increased activity?
A. Prefrontal Cortex
B. Amygdala
C. Insula
D. Hippocampus
✅ Answer: C. Insula
Q83. Which neuromarketing principle explains the success of limited-edition product launches?
A. Scarcity bias and emotional urgency
B. Rational decision-making
C. Price elasticity
D. Visual fatigue
✅ Answer: A. Scarcity bias and emotional urgency
Q84. The neural coupling concept in storytelling means that:
A. Listeners’ brain activity synchronizes with the storyteller’s narrative
B. Consumers ignore emotional content
C. Storytelling increases rational thought
D. Brand recall decreases with complex stories
✅ Answer: A. Listeners’ brain activity synchronizes with the storyteller’s narrative
Q85. Which emotion most effectively increases social media ad engagement?
A. Fear
B. Surprise
C. Anger
D. Boredom
✅ Answer: B. Surprise
Q86. Why do brands often use faces in advertisements, according to neuromarketing research?
A. Human faces attract visual attention and emotional resonance
B. Faces distract from the product itself
C. Faces lower brand recall
D. Faces increase rational decision-making
✅ Answer: A. Human faces attract visual attention and emotional resonance
Q87. What does a high GSR (Galvanic Skin Response) reading indicate during ad testing?
A. Emotional arousal and engagement
B. Memory recall
C. Logical reasoning
D. Boredom or detachment
✅ Answer: A. Emotional arousal and engagement
Q88. When customers choose a brand repeatedly without comparing options, it reflects:
A. Habitual decision-making driven by neural efficiency
B. Conscious evaluation of alternatives
C. Anchoring effect
D. Brand fatigue
✅ Answer: A. Habitual decision-making driven by neural efficiency
Q89. Which term describes consumers’ tendency to see patterns or meaning in random brand imagery?
A. Pareidolia
B. Anchoring
C. Framing
D. Prospect bias
✅ Answer: A. Pareidolia
Q90. Which factor most influences neuromarketing-based product packaging design?
A. Visual salience and emotional association
B. Production cost efficiency
C. Legal packaging guidelines
D. Shelf space optimization
✅ Answer: A. Visual salience and emotional association
Q91. The reptilian brain theory in marketing suggests that purchase decisions are largely driven by:
A. Deep-seated instincts of survival, comfort, and reproduction
B. Rational cost-benefit analysis
C. Analytical thought and data evaluation
D. Peer recommendation
✅ Answer: A. Deep-seated instincts of survival, comfort, and reproduction
Q92. Which neuromarketing principle explains why consumers often choose the middle-priced product?
A. Compromise effect
B. Scarcity bias
C. Bandwagon effect
D. Confirmation bias
✅ Answer: A. Compromise effect
Q93. When the brain reduces effort by relying on shortcuts for decision-making, it is using:
A. Heuristics
B. Rational analysis
C. Linear thinking
D. Deductive logic
✅ Answer: A. Heuristics
Q94. Which sensory cue is most effective in triggering immediate brand recognition?
A. Signature sound or jingle
B. Product color
C. Brand tagline
D. Scent of the store
✅ Answer: A. Signature sound or jingle
Q95. In neuromarketing, the “default effect” refers to the tendency of consumers to:
A. Stick with pre-selected or recommended options
B. Always choose the lowest price
C. Seek unfamiliar choices
D. Reject suggested preferences
✅ Answer: A. Stick with pre-selected or recommended options
Q96. The mere exposure effect can be strengthened when repeated exposure occurs:
A. With positive emotional context
B. Under stressful conditions
C. Without emotional connection
D. Through logical reasoning only
✅ Answer: A. With positive emotional context
Q97. Which marketing strategy relies on stimulating oxytocin release to build trust?
A. Cause-related or empathy-based marketing
B. Flash sale campaigns
C. Price comparison advertising
D. Competitive positioning
✅ Answer: A. Cause-related or empathy-based marketing
Q98. The term “buy button in the brain” metaphorically refers to:
A. Neurological activation patterns predicting purchase intent
B. A literal brain control center for shopping
C. Dopamine suppression during stress
D. Logical evaluation of prices
✅ Answer: A. Neurological activation patterns predicting purchase intent
Q99. When a brand’s logo consistently triggers positive emotions, it reflects:
A. Learned emotional association through repetition
B. Short-term attention effect
C. Random stimulus response
D. Overexposure bias
✅ Answer: A. Learned emotional association through repetition
Q100. Neuromarketing concludes that the most persuasive advertising content is that which:
A. Appeals simultaneously to emotion, memory, and logic
B. Provides only technical product details
C. Avoids emotional messaging
D. Focuses on price and discounts
✅ Answer: A. Appeals simultaneously to emotion, memory, and logic
neuromarketing mcq, neuromarketing quiz, neuromarketing questions with answers, brain science marketing mcq, fMRI EEG marketing test, MBA neuromarketing mcq pdf, emotional branding quiz, consumer neuroscience questions, marketing psychology mcq, cognitive bias marketing test
