Marketing Management Course Outline

Marketing Management Course Outline

Marketing management is the art and science of planning, executing, and controlling marketing activities to achieve specific goals. It's about understanding your target audience, creating a compelling message, and getting it in front of the right people at the right time.

Marketing management is the process of planning, organizing, directing, and controlling the activities involved in the marketing of goods and services to satisfy customer needs and achieve organizational objectives. The primary goal of marketing management is to create value for customers and build strong customer relationships, which in turn helps in capturing value from customers in return.

Table of Content:

S.No	Topic	Link
1.	Introduction to Marketing Management Process	Click Here
2.	Opportunity Analysis in Marketing Management | MCQ Answer	Click Here
3.	Macro Environment Scanning for Marketing Decision | MCQ Answer	Click Here
4.	Microenvironment Scanning for Marketing Decisions | MCQ Answer	Click Here
5.	Effective Strategies for Managing Competition: Insights and Examples	Click Here
6.	Understanding Competitive Position in Marketing: Strategies, Examples, and Insights	Click Here
7.	Effective Strategies for Dealing with Competition in Marketing: Insights, Examples, and Tips	Click Here
8.	Effective Strategies for Group Assignments in Marketing: Examples, Tips, and Insights	Click Here