Pricing for Marketing - Strategy and Tactics | PST
Pricing for Marketing - Strategy and Tactics | PST
Pricing is one of the most powerful yet misunderstood levers in business strategy. Among the four Ps of marketing, price is the only element that directly generates revenue. While product, promotion, and place influence demand, pricing determines how much value a firm captures. It is the steering wheel of the business: marketing brings customers to the door, operations create value, and finance tracks the numbers, but pricing translates value into profit.
In today’s hypercompetitive markets—shaped by digital transformation, globalization, and radical price transparency—pricing decisions have a faster and larger impact than any other marketing variable. For managers, understanding pricing is not just a calculation; it is a strategic discipline.
Table of Content
| # | Topic | Link |
|---|---|---|
| 1. | Strategic Pricing: Framework for Pricing Strategy & Value Capture | Click Here |
| 2. | Frameworks, Elasticity & Value-Based Pricing | 100+ MCQ with Answers | Click Here |
| 3. | Advanced Strategic Pricing Strategies: Random Discounts, Penetration, Signaling & More | Click Here |
| 4. | Advanced Pricing Strategies: Random Discounts, Penetration, Signaling | 100+ MCQ with Answers | Click Here |
| 5. | Advanced Pricing Strategies: Random Discounts, Penetration, Signaling | True or False Questions with Answers | Click Here |
| 6. | Advanced Pricing Strategies Framework: Economic Profit, Bundling, Premium & Image Pricing | Click Here |
| 7. | Advanced Pricing Strategies: Economic Profit, Bundling, Premium & Image Pricing | 100+ MCQ with Answers | Click Here |
strategic pricing, pricing strategies, MBA pricing model, IIM pricing notes, price elasticity, customer value pricing, competitive pricing, differential pricing, product line pricing, auction types pricing, Dutch auction, English auction, sealed bid auction, second market discounting, periodic discounting, shared economies, cross subsidies, price discrimination, pricing frameworks, pricing case studies, profit optimization, price metrics, pricing structure, willingness to pay, reservation price, search costs, pricing economics, marginal cost pricing, value-based pricing.
