Strategic pricing involves setting product prices based on their perceived value to the customer or competitive market positioning, rather than solely on production costs. It's a calculated approach that considers factors like market demand, competitor prices, and target customer perception to achieve specific business objectives, such as increasing market share, building brand image, or maximizing profitability.
Table of Content
| S.No | Topic | Link |
|---|---|---|
| 1. | Strategic Pricing Explained Simply: Why It Matters and How to Do It | Click Here |
| 2. | Reference Price: Meaning, Importance, and Managerial Strategies Explained Simply | Click Here |
| 3. | Pricing Made Simple: Why It’s Important, How It Works, and Real-World Examples | Click Here |
| 4. | Understanding the Role of Cost in Pricing: Types, Relevance, and Strategic Impact | Click Here |
| 5. | Should You Invest in a Machine Based on Demand Forecast? A Detailed Cost and Profitability Analysis | Click Here |
| 6. | Marginal Investment Decisions & Pricing Strategy Explained with Step-by-Step Calculations | Click Here |
| 7. | Chota Coke's Rs. 5 Strategy: Big Volumes, Low Margins – Coca-Cola India’s Pricing Dilemma | Click Here |
| 8. | How Pfizer Priced Ibrance at $9,850: A Deep Dive into Cancer Drug Pricing Strategy | Click Here |
| 9. | Atlantic Computer Pricing Strategy: Step-by-Step Breakdown of Tronn + PESA Bundle Valuation | Click Here |
| 10. | Understanding Value-Based Pricing: Types, Techniques, and Benefits for Businesses | Click Here |
