What is consumer behaviour in the digital age?

Consumer behaviour in the digital age refers to how individuals search for information, evaluate options, and make purchase decisions using online channels, mobile devices, and digital platforms, influenced by technology, data, and behavioural biases.

What is bounded rationality in consumer decision making?

Bounded rationality means consumers have limited cognitive capacity and cannot process all available information, so they rely on simplifications, rules of thumb, and partial analysis when making decisions.

How do heuristics influence online consumer behaviour?

Heuristics influence online behaviour by encouraging consumers to rely on shortcuts such as defaults, popularity, peer reviews, or familiar brands instead of detailed evaluation, especially when choices are complex.

What is the Screen Effect in behavioural economics?

The Screen Effect describes how digital screens change information processing by enabling side-by-side comparisons, visual bias, anonymity, and reduced social friction, thereby altering consumer judgment and choices.

Why does choice overload occur online?

Choice overload occurs online because consumers are exposed to a large number of alternatives and excessive information, which increases cognitive burden and leads to decision avoidance or reliance on simple decision rules.

How do recommendation engines affect consumer decisions?

Recommendation engines personalize choices by filtering options based on past behaviour, preferences, or peer activity, helping consumers manage complexity while also guiding and influencing their final decisions.

What role does peer influence play in online markets?

Peer influence plays a strong role online because consumers can easily observe reviews, ratings, and others’ choices in real time, leading them to follow popular or socially endorsed options.

How does anonymity impact online consumer behaviour?

Anonymity reduces social pressure and embarrassment, making consumers more honest when sharing information, but it can also increase impulsive, risky, or irresponsible purchasing behaviour.

What is avatar-based decision making?

Avatar-based decision making is a strategy where consumers choose a relatable or aspirational persona and use that avatar’s choices as a reference point for making complex decisions, adjusting them for personal circumstances.

Why is behavioural economics important for digital businesses and policymakers?

Behavioural economics helps businesses design better decision environments and enables policymakers to create behaviourally informed regulations that account for real human biases rather than assuming perfectly rational consumers.

Consumer Behaviour

Consumer Behaviour: A Playbook Emerges

Consumer behaviour is the study of how individuals, groups, or organizations select, buy, use, and dispose of products, services, ideas, or experiences to satisfy needs, involving psychological, social, personal, and cultural factors influencing their decisions and actions in the marketplace. Understanding it helps businesses tailor marketing, develop products, predict trends, and enhance customer satisfaction by analyzing the motivations and processes behind purchases, from initial thought to post-purchase evaluation.

Table of Content

#	Topic	Link
1.	Consumer Behaviour in the Digital Age: A Behavioural Economics Playbook	Click Here
2.	Consumer Behaviour in the Digital Age: 100+ MCQs with Answer	Click Here
3.	Behavioral Learning Theory in Marketing: A Complete Guide	Click Here
4.	Behavioral Learning Theory in Marketing: 100+ MCQs with Answers	Click Here
5.	Application of Behavioral Learning Theory in Consumer Behavior and Promotions	Click Here
6.	Sensory Marketing Explained: How the Five Senses Shape Consumer Behavior	Click Here
7.	The Science of Sensory Marketing and Brand Experience \| MCQs with Answers	Click Here
8.	Just Noticeable Difference in Marketing \| Weber’s Law \| Explained with Examples	Click Here
9.	Just Noticeable Difference (JND) & Weber’s Law in Marketing \| 100+ MCQs with Answer	Click Here
10.	The Needs-Adaptive Consumer: How Modern Shoppers Really Buy	Click Here
11.	The Needs-Adaptive Consumer: How Modern Shoppers Really Buy \| MCQs with Answer	Click Here
12.	When Customers Become Fans: Xiaomi’s Innovation Strategy Explained	Click Here
13.	Customer Co-Creation & Fan-Based Marketing: 50+ MCQs with Answers	Click Here
14.	Customer Co-Creation at Xiaomi: Subjective Questions with Answers	Click Here
15.	How AI Is Transforming Every Stage of the Customer Journey: Examples & Use Cases	Click Here
16.	AI Customer Journey: Transforming Experiences Across Channels	Click Here

Consumer behaviour, behavioural economics, online decision making, bounded rationality, heuristics, choice overload, peer influence, digital marketing psychology, omni-channel consumers, recommendation engines, robo-advisors, avatar-based decision making

Consumer Behaviour

Consumer Behaviour: A Playbook Emerges

Consumer Behaviour: A Playbook Emerges

Table of Content

Perspectives on Individual Dimensions

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Consumer Behaviour

Consumer Behaviour: A Playbook Emerges

Consumer Behaviour: A Playbook Emerges

Table of Content

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